---
title: FreshGround - Driving Data Accessibility - Case Study
description: Discover how Mukuru implemented a modern data stack to drive accessibility, increase productivity, and generate valuable insights. Learn how they transformed their data operations and boosted their reporting accuracy.
image: https://booking.datalabsolutions.ai/hubfs/Blog%20Post%20-%20Food%20%26%20Beverage%20%20-%20Case%20Study%20-%20FreshGround.svg
---

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###### CASE STUDY

## FreshGround

Implementing a data analytics solution to drive data accessibility, insights and create competitive advantage.

![freshground-logo](https://booking.datalabsolutions.ai/hs-fs/hubfs/freshground-logo.png?width=500&height=188&name=freshground-logo.png)

![200-consumers.svg](https://booking.datalabsolutions.ai/hs-fs/hubfs/200-consumers.svg.png?width=69&height=60&name=200-consumers.svg.png)

Internal and external

data consumers.

![Increased accuracy](https://booking.datalabsolutions.ai/hs-fs/hubfs/Increased%20accuracy.png?width=60&height=60&name=Increased%20accuracy.png)

Increased data

accuracy

![daily](https://booking.datalabsolutions.ai/hs-fs/hubfs/daily.png?width=60&height=60&name=daily.png)

From weekly to

hourly insights

![pipelines](https://booking.datalabsolutions.ai/hs-fs/hubfs/pipelines.png?width=60&height=60&name=pipelines.png)

Automated data

pipelines

![9 products](https://booking.datalabsolutions.ai/hs-fs/hubfs/9%20products.png?width=60&height=60&name=9%20products.png)

Data coverage across

business units

## Introduction

FreshGround is an industry leader when it comes to workplace drinks solutions. Whether it’s bean-to-cup machines for that perfect barista-quality latte or cappuccino first thing, or filter coffee for meetings and conferences.

![industry](https://booking.datalabsolutions.ai/hs-fs/hubfs/industry.png?width=30&height=30&name=industry.png)

 Industry: Retail Office Equipment

![employees](https://booking.datalabsolutions.ai/hs-fs/hubfs/employees.png?width=30&height=30&name=employees.png)

 Employees: 50+

![website](https://booking.datalabsolutions.ai/hs-fs/hubfs/website.png?width=30&height=30&name=website.png)

 Website: https://freshground.co.uk/

#### "We’ve really enjoyed working with Datalab, they have really got to understand our data and our company, that is so important for us. They also bring in different skills for different projects….they will bring the right skills to the table."

Clive Barnes, Head of Client Care - Freshground

### Accelerating Time to Insights: Enhancing Efficiency and Decision-Making

FreshGround recognized the need to improve their speed to insight to stay competitive and make timely, informed decisions. By enhancing their data extraction processes and leveraging advanced analytics, they aimed to harness the full potential of their data.

This initiative focused on streamlining data management, ensuring near real-time accuracy, and enabling swift, actionable insights to drive better business outcomes. Additionally, this approach aimed to enhance client care by providing more accurate and timely information, leading to improved client satisfaction and service.

## Challenge

Before engaging with Datalab, FreshGround grappled with the limitations of managing business analytics software in-house. While they possessed robust datasets, their ability to harness the full potential of their data was hindered by constraints in the team's skill set.

Despite having access to certain business analytics tools, FreshGround found themselves restricted in their capacity to manipulate data in formats that would yield the most powerful insights for informed decision-making. This constraint hindered their ability to derive actionable intelligence and make strategic business decisions that would drive growth and efficiency.

## Solution

Datalab implemented a future-fit, low-code solution for data integration to enhance the speed of data extraction, coupled with a cloud database for efficient data storage and a robust analytics platform. This streamlined process reduced extraction time and empowered FreshGround with near real-time insights, enabling swift data-driven decisions.

With automated data pipelines and advanced analytics, FreshGround now harnesses the full potential of their data. The integrated solution ensures scalability and adaptability for future needs while optimizing costs. Overall, Datalab's strategic implementation has transformed FreshGround's operations, enhancing agility, client care, and competitiveness in their market.

## Implementation

Datalab implemented FiveTran for data extraction, which proved to be cost-effective and significantly enhanced the speed of data extraction. Automating data integration, enabled FreshGround to gather data from their source system seamlessly, reducing the need for manual coding and maintenance. This automation not only ensured low costs but also that the data was current and accurate, facilitating timely decision-making. Additionally, Azure SQL Server was chosen for the data warehouse due to its cost-effectiveness and compatibility with FreshGround's existing hybrid infrastructure, providing a scalable and efficient platform for managing large volumes of data.

Power BI was selected for its powerful data visualization and reporting capabilities, allowing FreshGround to create interactive dashboards and reports for near real-time insights. This enabled the team to quickly analyse data, identify trends, monitor performance, and make informed decisions. Furthermore, the introduction of the Reporting Hub centralized client-facing reports, improving external communication by providing clients with access to detailed and up-to-date information. This combination of technologies streamlined FreshGround's data management and analysis process, enhancing operational efficiency and client satisfaction.

#### *“FreshGround needed a partner with demonstrated expertise in helping businesses select the right cloud data tools and architecture that will satisfy business needs “*

![netsuite](https://booking.datalabsolutions.ai/hubfs/netsuite.svg)

![fivetran](https://booking.datalabsolutions.ai/hs-fs/hubfs/fivetran.png?width=140&height=70&name=fivetran.png)

![kisspng-power-bi-logo-business-intelligence-font-data-datacarrot-bespoke-development-service-5c5af4c1046a75.9949139515494647690181](https://booking.datalabsolutions.ai/hs-fs/hubfs/kisspng-power-bi-logo-business-intelligence-font-data-datacarrot-bespoke-development-service-5c5af4c1046a75.9949139515494647690181.png?width=189&height=50&name=kisspng-power-bi-logo-business-intelligence-font-data-datacarrot-bespoke-development-service-5c5af4c1046a75.9949139515494647690181.png)

![azure](https://booking.datalabsolutions.ai/hubfs/azure.svg)

## Results

##### Trusting the numbers

Datalab implemented a future-fit, low-code solution for data integration to improve accuracy of analytics.

##### Low-Code

Fivetran was used as a low-code integration tool, simplifying the process of connecting and syncing from data sources.

##### Cost Optimization

With relatively low data volumes FiveTran and Azure SQL was chosen for cost effectiveness.

##### Competitive Advantage

FreshGround can share near real-time insights with their customers on their maintenance tickets, progress, etc.

## Next Steps

FreshGround's journey toward data optimization doesn't end here. The next crucial steps involve expanding data integration efforts to incorporate new sources, enriching insights, and enhancing operational efficiency. By integrating additional data sources such as social media engagement metrics, customer feedback channels, and sales channel data.

Furthermore, FreshGround aims to further automate service delivery tracking to streamline operations and enhance customer satisfaction. By leveraging innovative technologies such as GPS tracking systems and automated notification systems

[Speak to a Specialist](https://booking.datalabsolutions.ai/contact)

## Download the Case Study

## Related resources

[![](https://booking.datalabsolutions.ai/hs-fs/hubfs/Blog%20Post%20-%20%20Finance%20-%20Case%20Study%20-%20Mukuru.png?width=352&name=Blog%20Post%20-%20%20Finance%20-%20Case%20Study%20-%20Mukuru.png)](https://booking.datalabsolutions.ai/blog/mukuru-a-modern-data-stack-implementation)

### [Mukuru - Modern Data Stack Implementation - Case Study](https://booking.datalabsolutions.ai/blog/mukuru-a-modern-data-stack-implementation)

[![](https://booking.datalabsolutions.ai/hs-fs/hubfs/Blog%20Post%20-%20Not%20For%20Profit-%20Case%20Study%20-%20The%20Reading%20Agency.png?width=352&name=Blog%20Post%20-%20Not%20For%20Profit-%20Case%20Study%20-%20The%20Reading%20Agency.png)](https://booking.datalabsolutions.ai/blog/reading-agency-transforming-campaign-reporting)

### [Reading Agency - Transforming Campaign Reporting - Case Study](https://booking.datalabsolutions.ai/blog/reading-agency-transforming-campaign-reporting)

[![](https://booking.datalabsolutions.ai/hs-fs/hubfs/mukuru.png?width=352&name=mukuru.png)](https://booking.datalabsolutions.ai/blog/client-testimonial-implementing-a-modern-data-stack)

### [Client Testimonial - Mukuru](https://booking.datalabsolutions.ai/blog/client-testimonial-implementing-a-modern-data-stack)

![Coworkers sitting together and smiling outside.](https://booking.datalabsolutions.ai/hs-fs/hubfs/raw_assets/public/datalab/images/datalab-logo-white.png?width=149&height=40&name=datalab-logo-white.png "Coworkers sitting together and smiling outside.")

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